Hartie’s Club: coming soon

Where Kids Learn to Be Their Own Hero

Hartie's Club creates an immersive environment that instills purpose and identity. Through play, apparel, and educational resources, children discover the Hero Mindset — and a language to connect with the hero already inside them.

I am kind. I can do hard things. I matter. I have a purpose.

developed alogside therapists and educators

Hartie's Club creates an immersive environment that instills purpose and identity. Through play, apparel, and educational resources, children discover the Hero Mindset — and a language to connect with the hero already inside them.

I am kind. I can do hard things. I matter. I have a purpose.

The Hero Mindset

Meet Hartie: The Power Pal

Meet Hartie: The Power Pal

Hartie is a deer. Superhero cape, heart-shaped shield, and a single mission: to help every child remember what they already are. That last part matters. Hartie doesn't arrive to fix children or tea...
What a Cape Does to a Child's Brain

What a Cape Does to a Child's Brain

The Cape Isn't Costume. It's Cue. There's a moment every parent recognizes. A child puts on a cape — or a superhero shirt, or any piece of clothing that signals hero — and something visibly shifts....
Behind the Hero Mindset

Behind the Hero Mindset

From a Doll Stroller to a Social-Emotional Learning Framework: The Story of Hart & Hero Some of the best ideas start with a simple observation. Ours started with a stroller. When Musya and I cr...

Hello Hero

The Quiet Messages in the Toy Aisle: What Boys Lose in the Gender Wars

The Quiet Messages in the Toy Aisle: What Boys Lose in the Gender Wars

The first time I saw my son push a hot pink doll stroller to preschool, I wasn’t prepared for the stares. He was two years old. I was heavily pregnant. And he loved that stroller not just for the t...
On Play with Dr Tovah Klein
Feature

On Play with Dr Tovah Klein

“Play is development,” says Dr. Tovah Klein. What we give children to play with shapes what they imagine for themselves—and who they believe they’re allowed to become.
Hero Spotlight: Kirstin Czernek
Voices

Hero Spotlight: Kirstin Czernek

Kirstin Czernak, a mom of four and a dedicated blogger, radiates a Hero Mindset. A glance at her Instagram feed reveals more than just the smiles of her beautiful Tennessee family; there’s a profou...