Hartie’s Club:
Where Kids Learn to Be Their Own Hero
Hartie's Club creates an immersive environment that instills purpose and identity. Through play, apparel, and educational resources, children discover the Hero Mindset — and a language to connect with the hero already inside them.
I am kind. I can do hard things. I matter. I have a purpose.
Hartie's Club creates an immersive environment that instills purpose and identity. Through play, apparel, and educational resources, children discover the Hero Mindset — and a language to connect with the hero already inside them.
I am kind. I can do hard things. I matter. I have a purpose.
The Hero Mindset
Meet Hartie: The Power Pal
Meet Hartie, the superhero deer behind the Hero Mindset. More than a plush companion, Hartie helps children navigate challenges, recognize their inner strengths, and discover the hero within.
What a Cape Does to a Child's Brain
When children put on a cape, crown, uniform, or pair of grown-up shoes, they are doing more than pretending to be someone else. They are giving shape to qualities already living inside them—courage...
Behind the Hero Mindset
From a Doll Stroller to a Social-Emotional Learning Framework: The Story of Hart & Hero
Some of the best ideas start with a simple observation.
Ours started with a stroller.
When Musya and I cr...
Hello Hero
The Quiet Messages in the Toy Aisle: What Boys Lose in the Gender Wars
The first time I saw my son push a hot pink doll stroller to preschool, I wasn’t prepared for the stares. He was two years old. I was heavily pregnant. And he loved that stroller not just for the t...
Feature
On Play with Dr Tovah Klein
“Play is development,” says Dr. Tovah Klein. What we give children to play with shapes what they imagine for themselves—and who they believe they’re allowed to become.
Voices
Hero Spotlight: Kirstin Czernek
Kirstin Czernak, a mom of four and a dedicated blogger, radiates a Hero Mindset. A glance at her Instagram feed reveals more than just the smiles of her beautiful Tennessee family; there’s a profou...