A Coversation with Dr Tovah Klein
Permission to Play
"If you can't imagine being something, it's hard to become it." Dr. Tovah Klein on what the toy aisle takes from your child before they can even ask for it back.
Gender Play Gap
The Story Behind the Collection
As parents, we noticed a difference in toys that were marketed to boys and girls. Boys' toys and clothing celebrated action, girls' toys and clothing celebrated beauty and nurture. But all children...
Hello Hero
Unpacking the Hero Mindset
Every child has an inner core of value — a quiet strength that shows up in moments of courage, kindness, and effort. It’s not about being...