A Coversation with Dr Tovah Klein
Permission to Play
"If you can't imagine being something, it's hard to become it." Dr. Tovah Klein on what the toy aisle takes from your child before they can even ask for it back.
Gender Play Gap
The Gender Play Gap: Meet Zach & Zoe
At just three years old, Zach and Zoe are at the heart of their imaginative adventures, each carving out their own play experiences that reflect the world around them. Their play is more than just...
Gender Play Gap
Sparkles and Space
It was 2013, a year of milestones for my daughter as she graduated from her toddler bed to something more befitting her growing independence. We decided to give her room a little makeover to mark t...
Gender Play Gap
The Story Behind the Collection
As parents, we noticed a difference in toys that were marketed to boys and girls. Boys' toys and clothing celebrated action, girls' toys and clothing celebrated beauty and nurture. But all children...
Hello Hero
Unpacking the Hero Mindset
Every child has an inner core of value — a quiet strength that shows up in moments of courage, kindness, and effort. It’s not about being...